From the "Mobilegeddon" of 2015 to the mobile-first indexing of late 2016, Google delivers a continuous message: You have to be mobile-first.
This means that mobile SEO is more important than ever.
As much as you say mobile is important, does your site represent your intention so well?
If your website is not fully optimized for mobile devices, some corrections will have to be made.
Keep in mind that there are many interactions between mobile design, mobile SEO, mobile content, and mobile UX.
It is said that in the United States, people consume an average of 2.8 hrs per day of media on their mobiles (in 2015).
Here are the 8 mobile SEO mistakes you need to avoid to gain better positioning in search engines, bringing more traffic to your mobile site and keeping your visitors mobile, happy.
But before you start ... Is your website responsive?
If this is not the case, your first budget and your next actions should be remedied.
Not having a website will undermine your positioning on the search engines (see not presenting you at all).
1. Slow Site Speed
The speed of loading the site is a significant ranking factor for Google. But it's also important for people who visit your site. According to Google research, 53% of people will drop a page if it takes more than 3 seconds to load.
Your goal should be that each mobile page loads under one second.
How? Well, all these optimization tips will help you, but here are some immediate solutions to improve the speed of your mobile site:
Resize and compress images: You can use the basic WordPress tools to automatically resize images, and tools like compressor.io to compress the file size. But ideally, do the work upstream, with Photoshop, recording each photo with the right name (optimized for SEO) and then save in web compression.
Check your hosting solution: Third party hosting discount solutions will not give you the speed required to accommodate large volumes of traffic. This is especially true for e-commerce. Find a broadband hosting company that is located in your area (eg Montreal).
Check your improvement: Use Google's PageSpeed Insights as a quick and easy check of your site's performance.
Check the robots.txt of your site to see if any essential items are blocked. Go to Google Search Console and test your robots.txt file. Use Fetch by Google to make sure you do not have any indexing issues.
Remember to test all your URLs, especially if your sites use different URLs for mobile and desktop.
3. Interstitial advertising
Since January 10, Google has announced that "pages with content that is not easily accessible for a user who is transitioning mobile search results will not rank as high."
Some interstitials are very important for your marketing and they still work well for some actions. But some may ruin your ranking.
Here's an example of what Google does not like to see:
Any page that offers a poor user experience could rank lower in organic searches. This includes:
Pop-up windows that cover primary content no matter if they open when a user clicks on your site from Google's search results or they scroll through your page.
Self-contained interstitials that are difficult to close, especially if you accidentally clicked on them and are redirected to a new page.
A misleading layout to generate clicks or conversions.
4. Unreadable Content
Before including video or multimedia content on your page, consider how it will affect the speed of your site and whether your integration works on all devices. Usually, using platforms like YouTube or Vimeo, you'll be effective.
Also include a transcript when you can. This will help Google (for indexing) and users who require subtitling. Note that including the verbatim of the video or the most significant points will greatly help SEO.
In addition, on mobile it is recommended to use a font of 16 points.
5. Wrong redirections / cross links
Wrong redirects are a major problem on websites that are not optimized for mobile. This is especially true on websites with different URLs for desktop and mobile.
Ideally, your website will be responsive / adaptive and will automatically solve all the problems listed below.
If you want to be automatically alerted when failing redirects, you should check your mobile site with Google. You can do CRAWL tests to receive a list of problems to resolve.
This will help you isolate web mapping errors and detect scan errors that you can then correct on the Google Search Console.
6.Mobile Errors 404 - only
Users of the desktop and mobile versions of your site should be able to access the same content. You must resolve any situation where a mobile user receives a 404 error by attempting to access a page that desktop users can see.
In general, you should eliminate pages 404 and soft 404 as soon as possible. The Crawl can also help you to spot these errors.
7. Mobile Design - FIRST
Your design should also be mobile-friendly. Make your design for smart phones and tablets and not for the desktop experience!
Avoid unreadable fonts, small fonts, and avoid cluttering your pages.
Space the items on your pages so that mobile users are not at risk of clicking on the wrong link or button.
8. Do not cross-check the metrics you depend on
Try to understand how the tools you use month after month work and how metrics you depend on are calculated. When you optimize - for mobile or desktop -, make sure to use a good verification tool to find your shortcomings. Check your content, your feedback, your title and meta tags, your schema markup, etc., all that plays a role in the success of your website.
At the same time, understand that even when different tools have similar functions (i.e. site verification), they sometimes give very different results. Counter-check your results with those of another tool: you might be surprised at how different they are.
Make sure you understand how each tool arrives at the metrics it produces, especially those that are complex. This will help you identify important figures for your company, and then ask the best actions.
Desktop and Mobile SEO start at same location
Maybe start here might help?
The secret to any SEO strategy stems from your understanding of your target audience. This search should be the basis of everything you do: SEO, content, design, etc. If you know how your consumers behave online, you can much better attract them.
Do not understand your consumers leads to the most common SEO mistakes, whether to choose the wrong keywords, to use titles that do not call good points or problems ...